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What is Flexible Targeting?

As a Fort Wayne entrepreneur for Xocai, I use the power of direct marketing to reach chocolate buyers.

I believe direct marketing is not an MLM secret, but the most straightforward and effective way to sell Xocai antioxidant chocolate to chocolate lovers and health conscious folks.

One of the key advantages of direct marketing (sometimes called niche marketing) is that it allows for flexible targeting. This is an efficient and inexpensive method of selling healthy chocolate to smaller well-defined submarkets in the booming national and global chocolate market.

For example, you may be surprised to learn that one of the most lucrative healthy chocolate submarkets for the Xocai Xe Energy Drink is males in their twenties and thirties who drink energy drinks daily.

When I explain that Xe provides a constant surge of steady energy by promoting cellular metabolism, my prospects are curious. When they try Xe, the ultimate energy drink, they give up Red Bull, Rock Star and Monster for good. (Knowing what Xe does is one thing, experiencing what Xe does is something else altogether.)

Xocai Powerhouse cookie sales are brisk in the young mom demographic. Why? Mothers with young children want to give their kids healthy snacks. (Okay, some fathers care about healthy snacks, also.) They don’t want their kids to grow up on high-fat, chemically-infused Oreos and Chips Ahoy.

If you would like to learn more, let’s get together. My name is Dalas Mueller. I can be reached at 719.349.1043 and muellerscocoa@gmail.com.

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